The Paradox of Choice is a psychological concept that suggests having too many options can actually lead to indecision, dissatisfaction, and even regret. While it may seem like more choices should make us happier, the reality is that an overload of options often creates stress and anxiety. We worry about making the "right" choice, and in the end, we may struggle to decide or feel less satisfied with whatever choice we made.

A Simple Example: Buying a Snack

Brother Simon, the author of Communion with Christ, shared a powerful example of how too many choices can become a disadvantage. He spoke about something simple—going to the shop to buy a snack. When you're faced with dozens of snack options, something that should take a minute suddenly becomes a stressful decision. You find yourself stuck, unsure what to pick, and even after choosing, you're left second-guessing.

Relationships and Too Many Options

He also spoke about relationships and how having too many options can make it hard to commit to just one. You end up constantly wondering if there's something better out there, which makes it difficult to fully appreciate or invest in what you have right now. Because your mind is split between the present and the "what ifs," you don't give your best. This is why the paradox of having too many choices can feel more like a curse than a blessing.

Limiting Options for Clarity

That's why, when it comes to applying the Think and Do principle, one of the most helpful things you can do is limit your options. Fewer choices mean less time spent overthinking and more time focusing on what really matters. It gives you clarity, direction, and the freedom to give your full effort to one thing.

The Cost of Too Many Choices

When we have too many options, decision-making becomes more difficult. We either make rushed, poor decisions or avoid making them at all. But by simplifying our choices and focusing on one step at a time, we give ourselves the best chance at meaningful progress.

The Path to Success

If you want to succeed in life, learn to limit your options. Focus on one thing at a time. That's how you give your full energy to the task in front of you and that's how the Think and Do principle becomes a lifestyle, not just a phrase.


Remember: More choices don't always mean more freedom. Sometimes, fewer options give you the clarity and focus you need to make better decisions and take meaningful action.